The real cost of watching cameras by hand, and how to build an ROI case for AI
A simple way to estimate what manual CCTV monitoring costs, which savings AI video analytics can realistically deliver, and how to present the case to management.
Start with the hidden cost
Cameras are usually budgeted as a security expense, but the people who watch them are the bigger cost. If one operator can watch a limited number of screens well, covering every camera live, around the clock, needs several operators per shift, every day of the year.
A quick formula
- 01Operators per shift
Number of cameras ÷ screens one operator can watch well, rounded up.
- 02Operators in total
Operators per shift × number of shifts per day.
- 03Annual cost
Total operators × monthly salary × 12, plus supervision and turnover.
Where AI changes the numbers
- Operators review alerts instead of staring at walls of screens, so one team covers far more cameras.
- Incidents are caught while they happen, which reduces losses, not only investigation time.
- The same cameras produce operational data: footfall, queues, utilization, compliance.
- Searching recorded video for a person or vehicle takes minutes instead of hours.
Building the business case
- 01Pick one problem with a number
Shrinkage, safety incidents, overtime, refunds or downtime: something finance already tracks.
- 02Run a measured pilot
A few weeks on real cameras, with a before-and-after comparison.
- 03Show cost per camera
Management understands cost per camera per month better than a project total.
- 04Add the second benefit
Security budgets approve faster when operations and marketing also use the data.
Questions we often hear
Does AI remove the need for security staff?
No. It changes their job from watching screens to responding to events. Most clients redeploy staff to patrols and response rather than reduce headcount.
How is AI video analytics priced?
Usually per camera, depending on the products and use cases enabled, plus any on-site hardware. Ask for a quote based on your own camera count.